Open Account

About Us

What Makes New Direction
the Best Self-Directed IRA Provider?


1  Trusted provider of self-directed IRAs and HSAs


2  Experienced self-directed account experts


3  Industry leader in account technology and client services


4  Service that works in conjunction with your existing financial team


5  Source of information throughout the life of the account


6  Prompt and personal service throughout investment process

The New Direction Team

About Us

Learn More About New Direction IRA

Our History

  • We've come a long way from our first basement operation in 2003 to our present location in Louisville, CO
  • Our current office houses over 70 employees and holds 2 billion dollars in IRA assets under administration
  • Learn about New Direction's origin story, milestones of growth, and who we are now
Learn More

Our Office

  • Located just twenty minutes from Denver and ten minutes from Boulder, the New Direction office headquarters is where all your account activity is centered
  • Learn about New Direction's various departments and their roles
Learn More


  • What our account holders say about New Direction IRA matters
  • Read and share testimonials and stories of experience with New Direction
Learn More

Our Management

  • Our Principals Department is headed by seasoned self-directed IRA industry experts, Bill Humphrey and Catherine Wynne
  • Read about Bill and Catherine's background stories and range of diverse and relevant experience
  • Our Management Department provides leadership support for the entire new Direction operation
Learn More


  • We disclose fees up front so investors can compare and calculate net return
  • Learn more about New Direction's self-directed IRA fees and services
Learn More

Due Diligence

  • Investment due diligence is the responsibility of  the account holder.
  • Discover the resources you can use to exercise due diligence with your self-directed IRA investments
Learn More